Consumer reactions to Dyson vacuum cleaners reminds me at times of reactions to Apple computers. (Remember that? When Apple only made computers?) Fans rave about the vacs, can’t imagine life without them, and claim they’re worth every penny. Detractors grouse about the prices and claim they’re equal to or even worse than similar but much cheaper competitors. R. is now a Dyson detractor, but only after buying one and having it break. Now he says that his carpet is wrecked and he has a useless $600 vacuum cleaner.
By November 2, 2012