Joe lives in a pretty rural part of Vermont. Rural living has many advantages, but one disadvantage that you may not have thought of: low density of Redbox kiosks. Which is fine. You only need one, after all. Unless you’re Joe, and that one kiosk in your town has broken down. Your movie is due, and the nearest working box is fifteen miles away and in a different state entirely. We’ve discussed the customer’s responsibility when it comes to broken-down Redboxes before, but how far does that responsibility extend? Driving an extra thirty miles to avoid a $1.50 daily charge on a DVD might seem like a false economy, but maybe that depends on your schedule or on your gas mileage.
Concerned that rentals are hacking into DVD sales profits, Warner Bros. has restricted rental companies such as Redbox and Neftlix from offering its movies until 28 days after movies hit retail shelves.