If John Williams, the CEO of Domtar Corp., has his way, kids all across North America will be asking for printers this holiday season. Somehow I doubt he’ll have his way, but here’s his plan: his company is about to launch a “Put It On Paper” campaign via print, Facebook and YouTube that will encourage people to print out things like emails and web pages.
“Names, like fashion trends, often don’t age well,” notes Chadwick Matlin over at Slate’s The Big Money. In this week’s “Broadband” video segment, he looks at Radio Shack’s weird rebranding effort to get people to call it “The Shack,” even though it’s not changing its name, and even though “The Shack” isn’t any better. “Radio Shack has hedged its bets,” Matlin writes, “Splitting its identity in two and not choosing either. What’s worse, neither is especially impressive, or especially modern.”
Make of this what you will, as the story comes from the Reverend Sun Myung Moon’s church-owned Washington Times and may be more fiction than fact, but “a senior government official with the U.S. Department of Homeland Security (DHS) has expressed great interest in a so-called safety bracelet that would serve as a stun device, similar to that of a police Taser.” Yes, the EMD Safety Bracelet from Lamperd Less Lethal is designed to make flying a fun experience once again. Just check out everything it can do:
- Take the place of an airline boarding pass.
- Contain personal information about the traveler.
- Be able to monitor the whereabouts of each passenger and his/her luggage.
- Shock the wearer on command, completely immobilizing him/her for several minutes.