The community is pulling together in a drought-stricken town where many residents have wells that are drying up: a salon is offering free shampoos, and the local fire department has a new open-spigot policy for anyone in need. [More]
What’s a great way for a car dealer to get attention during a drought? Offer customers a free car if it rains. No, the dealership owner won’t be standing out front in a poncho, handing out keys to everyone who passes by on the appointed day. It’s cleverer than that.