‚ÄãIt’s a sad day for Dublin Dr Pepper aficionados, unless they happen to have a stockpile of the stuff ready for eBay. The fallout of a legal battle between Dr Pepper Snapple Group and the Dublin Dr Pepper Bottling Company, both based in Texas, means no more neat throwback bottles with Dublin on the label will ever be made again.
In the jungle, a fist punches a snake. Lasers blast across the screen. A man in commando gear attempts and fails to pour a can of Dr. Pepper into a glass while hurtling through the bush in an ATV. Yes, it’s the new ad campaign rolling out for Dr. Pepper Ten diet soda being marketed at men, and women aren’t invited.
Last summer, when Dr. Pepper sold a limited-edition version of the beverage that used cane sugar instead of high fructose corn syrup, we mentioned that some soda fans in Texas are always able to get their hands on Dr. Pepper from the old-school Dublin Dr. Pepper bottling plant that never made the change over to HFCS. But parent company Dr. Pepper Snapple Group Inc. says the Dublin folks have been selling their brew outside its designated area using the name Dublin Dr. Pepper in violation of their agreement.
As we reported earlier this year, Dr. Pepper was getting into the manly diet drink wars by testing its 10-calorie Dr. Pepper Ten in a handful of markets. Well it looks like those tests have proved at least somewhat successful, as the Doc’s parent company, Dr. Pepper Snapple Group Inc., has filed trademarks for “Ten” versions of several of its other brands.
Aaron didn’t want to be a jerk, but he also didn’t want to pay $5.79 for a twelve-pack of Dr Pepper when the sign on the store shelf clearly said that it was $5.19. Instead of overriding the price and acknowledging the store’s own sign, the cashier entered a battle of obstinate wills, from which there emerged no clear victor.
There’s either a huge black market in stolen Dr Pepper out there, or a band of incredibly thirsty criminals somewhere in Texas. In the last two months, in three separate incidents, soda rustlers have hot-wired five tractor-trailers from Dr Pepper distribution centers in different cities. All five trucks were later found abandoned and unharmed, but empty. Each truck was loaded with $20,000 worth of bubbly product.
Even though there is already a zero-calorie diet version of Dr. Pepper, the soda company is thinking about releasing a 10-calorie version and is testing it out at stores in a handful of markets around the country.
Naming a generic version of Dr. Pepper requires a special dose of imagination of the supermarket brand specialist not required by other fizzy drinks. You can’t just get away with “Cola” or “Orange.” There are innumerable variations and several websites have cropped up to document and catalog them. Check out postmyportfolio.com/Generic_Dr_Pepper.htm and Dr Kenton’s Generic Dr Peppers Page to get a pretty comprehensive overview. I think my favorite version is “Dr. Radical.”
A few weeks back, we wrote about how Dr. Pepper is celebrating its 125th birthday with retro packaging and a real-sugar formula. However, a number of Consumerist readers have written in to complain that they purchased what they thought was real-sugar Dr. Pepper, only to find out it was the same old HFCS-containing soda in old packaging.
It hasn’t been a good week on the other side of the pond for Burger King or Coca Cola. The fast food company got a kick in the rear for misleading customers about the size of its chicken sandwich, while the cola giant is left having to tell little kids not to Google “2 girls 1 cup” after a failed Facebook campaign.
If you’re a real sugar fan and you spot a really old looking can of Dr. Pepper at your grocery store in the next few weeks, you might want to stock up. To celebrate its 125th anniversary, the soda brand is going retro with its can designs — and its sweetener.
A Brooklyn man is suing the makers of Yoo-hoo, the weird chocolate-flavored drink that’s been around for 90 years, over their claims that the drink is as healthy as it is delicious. Although actually, if the company would change its description to “as healthy as it is delicious,” they’d probably be able to avoid all lawsuits: “Look, we told you it wasn’t healthy.”
A antique hunter in Texas may have found the earliest known recipe for Dr. Pepper in a ledger from the pharmacy where it was invented. Don’t try to mix up a batch, though. The “D Peppers Pepsin Bitters” formula sounds pretty gross. [ Dallas Morning News ]
Dr Pepper Promises Free Soda For Almost Everyone In US If Axl Rose Will Release "Chinese Democracy" This Year
Yeah, it’s a PR stunt—but a funny one, especially because the only two people excluded by Dr Pepper’s pledge are “estranged GNR guitarists Slash and Buckethead.” Someone in the Dr Pepper PR department really likes Axl Rose. Rose says neither he nor his label are in cahoots with Dr Pepper, and that he’d share his drink with Buckethead because “some of Buckethead’s performances are on our album.”
You really have to wonder how anyone could have thought this was a good idea: Dr. Pepper announced via a clue in one of their promotions that it had buried a coin worth as much as one million dollars in the 347-yea-old Granary Burying Ground, final resting place of no less than John Hancock, Paul Revere and Samuel Adams.