The crusade to end – or at the very least reduce – consumers’ love affair with sugary soft drinks received a huge boost Tuesday from the very companies that make the libations. Coca-Cola, PepsiCo and the Dr Pepper Snapple Group pledged today to substantially cut their contributions to the calories Americans consume. [More]
While you might enjoy a 7UP now and again, you probably know you’re drinking a soda and not some sort of healthful elixir with magic antioxidants derived from a bunch of berries. But one advocacy group is suing Dr Pepper Snapple, the makers of varieties of 7UP, saying it’s misleading consumers about the health benefits of the beverage. [More]
It’s been almost a year since the Dr. Pepper Snapple Group filed trademarks for 10-calorie versions of several of its soft drink brands, and now the company has finally gotten around to testing five of them — 7-Up, RC, Sunkist, A&W, and Canada Dry — in three different areas around the country.
As we reported earlier this year, Dr. Pepper was getting into the manly diet drink wars by testing its 10-calorie Dr. Pepper Ten in a handful of markets. Well it looks like those tests have proved at least somewhat successful, as the Doc’s parent company, Dr. Pepper Snapple Group Inc., has filed trademarks for “Ten” versions of several of its other brands.