Outlet malls used to be outposts far from major cities where shoppers and tourists could trek for a shopping adventure. As outlets of department stores and brands alike have become more popular with price-conscious shoppers, outlet malls have grown in popularity, and also slowly crept closer to population centers. There’s even an outlet mall within the city of New Orleans now. [More]
downmarket
Macy’s Decides To Grow By Targeting Bargain-Hunters
By 2.26.15
How does a department store company grow when department stores, as a category, are not doing so well? They have to go where customers are, and in general where customers are headed is “downmarket.” Looking at the success that its competitors have had with stores aimed at “aspirational shoppers” with thinner wallets, Macy’s is expanding into the discount brand-name model that you can find at chains like Nordstrom Rack and Off Fifth. [More]
