The thing about online reviews is, they should be from real, actual customers — no matter the service or product. It’s a great way for consumers to discuss, dish, dis and otherwise express themselves, which is why Taiwanese authorities are investigating Samsung over allegations that the South Korean company recruited students to post negative comments about HTC phones on the Internet.
don’t call it a kickback
What’s a retailer to do when they’re not getting enough online love? Just offer customers a kickback in the form of a refund for a positive review. Some businesses have been pumping themselves up in this dastardly way, which could mean all those glowing reviews of the latest blanket-and-sweatsuit-all-in-onesie might not be the real deal.