In an effort to gain a foothold in the $3 billion razor market, Unilever has purchased monthly razor subscription service Dollar Shave Club for one billion razors. Excuse me, I meant to say, in a deal worth $1 billion. [More]
dollar shave club
With all those lumbersexuals and their bushy beards taking a big cut out of the razor business, it’s no surprise that competition is fierce. In an effort to protect its slice of the market, Gillette is suing online subscription razor service Dollar Shave Club for violation of intellectual property.
For those unfamiliar with Dollar Shave Club, it’s a young whippersnapper of a company that’s been cleaning up in the U.S. razor market since its debut about a year ago. Its business plan includes various tiers of membership packages, with subscribers receiving packages of razors every month. The company is now turning to your other cheeks with the introduction of One Wipe Charlies which yes, are wipes for your butt.
Consumerist reader Mark signed up for Dollar Shave Club after catching the razor subscription service’s ad that devoured the Internet earlier this year. Since then he’s been satisfied with his decision, but it’s how the company responded to his minor problem that has Mark saying he’s sticking with the service forever. [More]
We get it — the YouTube ad for Dollar Shave Club is sweeping the Internets, popping up on the Facebook page of everyone you know. While it’s not the absolute funniest or most original ad of its ilk (remember the Old Spice Guy’s continuous shot thing?), it’s causing quite a stir. Oh and yes, you can actually get razors for a dollar(ish) every month.