If there are fewer places around where you can buy a Cadillac, will that make the brand seem more luxurious and precious? That’s not really why General Motors has offered to buy out the franchises of 400 of its dealers that sell Cadillacs, but maybe it will help make the brand seem more exclusive, like its weird brand experience café/art gallery in Manhattan. [More]
doing more with less
In 2011, the nation’s 100 largest online retailers sent out an average to 177 e-mails per recipient, with some companies blasting more than 500 e-mails per recipient. But a handful of businesses are coming to the realization that it may not be the best idea to flood their customers’ inboxes.
We know that the newspaper industry is suffering. Subscribers are fleeing, ad revenue is down, and things are generally dark and terrible. However, this does not mean that it is a good idea to throw sacks of junk mail on the lawns of people who won’t subscribe to your paper. It will not endear you to them. We’re looking at you, Baltimore Sun.
The story of consumer columnist George Gombossy‘s departure from the Hartford Courant has become a “he said”/”company said” argument that seems like something out of a consumer affairs column. Was Gombossy let go for reporting on an advertiser, as he alleges, or was the elimination of his position simply part of the cutbacks taking place all over the Tribune Company?