Jonathan wanted to opt out everyone in his family from direct marketing campaigns, something the DMA promises is possible via their website. Surprise! It turns out the DMA doesn’t really care so much about whether or not you want to be taken off any mailing lists, and they have a rotten website and poor security protocols to prove it.
do not mail
If You Love Junk Mail, Visit The Direct Marketing Association's Advocacy Website "MailMovesAmerica.org"
Did you know that “advertising mail is under threat?” It’s true! But what can you, the consumer who loves junk mail, do to stop the 15 states that, in 2007, “proposed the creation of state Do Not Mail registries, similar to the national do not call registry”? The Direct Marketing Association has set up a website just for you!
Direct mailers don’t believe in the concept of opting in, so if you want to cut down on the amount of straight-to-the-trash mail you receive, you’ll need to contact them directly and request that your name is removed. ForestEthics—the group behind the Do Not Mail Registry petition we blogged about earlier, has gathered several ways to contact the offending parties.
ForestEthics has started a petition to enact a Do Not Mail registry, similar to the one that’s sort of in effect (when marketers choose to abide by it) for telemarketing. Their reasoning: junk mail is enormously wasteful and damaging to the environment. We agree, but we’re in favor of the registry for the simple reason that less junk mail means fewer uninvited distractions, ID theft risks, and trash we’d have to deal with every day.
Cut down on your junk mail with this tip from reader Jake: