While United Airlines has languished near the bottom of many quality and popularity rankings, Continental’s image has stayed sky-high. And now that the two are merging, will the new United benefit from Continental’s popularity — or will the new airline be derided as nothing more than the old United with a new set of paint? Industry-watchers questioned by Ad Age aren’t very bullish: “Fares will be higher, and service will be reduced,” warns Chris Elliott of elliott.org. [More]
