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Procter & Gamble Is Planning To Ditch Its Duracell Battery Business

Here’s to hoping Duracell has enough battery power to move on with its life after a breakup: Procter & Gamble announced today that it’s planning to ditch its Duracell business, as part of a move to trim down its roster of consumer brands. Duracell will become a separate company, with shareholders getting the option to exchange some or all of their P&G stock for a stake in the new venture. [More]