dispatches from the brand embassy

McDonald’s Stops Sending Fad Diet Teacher Into Schools To Speak About Eating Healthy

McDonald’s Stops Sending Fad Diet Teacher Into Schools To Speak About Eating Healthy

If you eat fewer calories than you expend, you’ll probably lose weight. If you use McDonald’s food to prove this piece of common-sense weight loss advice, you make headlines as if you’re some sort of miracle worker, and it also lands you a gig shilling for the fast food industry by going to schools to speak to kids — at least until McDonald’s realizes maybe it’s kind of embarrassing and quietly pulls the plug on your educational program. [More]