Selling health insurance to dead people is not a very profitable business, since they don’t need it. Yet because of bad information in marketing databases, plenty of dead people receive marketing mail… including Medicare supplemental insurance solicitations when they’re about to turn 65. Why do dead people keep getting mail, and is it possible to stop it before it sets off fresh grief? [More]
Theoretically, the coupons that print out for you at the grocery checkout are carefully targeted to you based on your buying habits over time, or on the products in your cart on that particular day. Which is why one reader of Passive-Aggressive Notes was just a bit insulted when she purchased a single pint of Ben & Jerry’s and some chocolate chips (for a baking project, she swears) and the machine spat out this Slim-Fast coupon.
Reader bethSmash is freaked out that Best Buy sent her a follow-up email even though she didn’t give the clerk her her address or even flash her loyalty program card when she bought a wireless router. She assumes the corporation connects her credit card number to her email address, which she must have given Best Buy when she signed up for the program, through some sort of privacy invasion trickery.
Steve was taken aback when Lowe’s asked him and other customers for their phone numbers as they were checking out.
Here’s a new take on direct mail that we’ll call the “painfully honest but kind of sad” approach. George Anderson at RetailWire writes that a local men’s retailer sent him the following plea via snail mail.
Richard O’Connor, the Vice President of Marketing for Aetna, might want to rethink how his department handles its customer retention program in this economy, particularly when it comes to telling people that they’re still valued even though they’ve been let go. Chris received just such a letter today, and now the VP of his company’s HR department is trying to figure out why Aetna fired Chris.
Last week, we wrote about a roofing company that had sent out a “Defective Roof Notice” to potential customers. The blogger who received the junk mail thought it was deceptive, and so did we. To make matters worse, he wrote a complaint to the company and was ignored—but a few weeks later a fake “customer review” appeared on his site that was traced back to Feazel. Now the owner of Feazel Roofing has responded and apologized for the junk mail:
Fidelity National Information Services, a financial processing company, announced today that one of its employees had stolen 2.3 million customer records containing credit card, bank account and other personal information, and sold that information to an unidentified “data broker” who then sold the information to various direct marketing companies.
For a direct marketer, nothing is infra dig as long as it gets a sale.
Look! It’s layered entirely in gold!
Enjoy this fetching new James Lileks vivisection of a vintage 70’s Fredricks of Hollywood catalogue. With plunging satire and swooping prose, it’s sure to guide your eye where it wants to ramble: on the hard-bodied landscapes of retro libertines.
on three hams anymore?