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Facebook Discovers, Improves Another Ad Metrics Problem

Facebook makes money from monetizing your political arguments with your former roommate’s great-aunt, and advertisers want statistics that show what they’re getting for their ad dollars. That’s why it’s of note that Facebook recently told advertisers that it’s been overestimating how many people a given ad is going to reach. [More]

Up To 36% Of All Internet Ad Views Are Actually Bots

Up To 36% Of All Internet Ad Views Are Actually Bots

Websites sell a lot of ad space, but who’s looking at those advertisements? Well, the good news is that most of them are human. Most. A recent analysis shows that about 36% of Web pageviews are fake, generated by shady entities in Eastern Europe, not humans who might be interested in buying cars or makeup. The big companies that make the largest ad buys are not pleased. [More]