Seven years ago, Amazon acquired Quidsi, what was then a five-year-old competitor that ran the sites Diapers.com and Soap.com. Since then, the company has been running independently and expanded its offerings. Now Amazon is shuttering Quidsi’s brands, saying that it’s been unable to make a profit since the acquisition. [More]
Taking one step closer to becoming the Acme Corporation from the Road Runner cartoons, Amazon.com announced today that it plans to purchase the company that owns both diapers.com and soap.com for $500 million. Because, why not?