Todd reports that while the new Dial hand soap bottle has a sleek new design that is slightly taller and adds more sexy curves, it’s all a facade to distract us from how the product has been Shrink Rayed. The old bottle was 11.25 ounces, and the new is 9.375. Todd writes, “But perhaps the most audacious part of it is the fact that they shrunk the bottle, redesigned the shape and label ever so slightly, and slapped a “NEW!” label on it, thinking we would never notice.”
Joe’s antiperspirant sprung more holes than WikiLeaks sources, so he called up the Dial Corporation to ask about a replacement. The customer service rep promised a coupon for a free replacement but sent him a lowball manufacturer’s coupon instead. He called back to complain and Dial passed the buck to the retailer.
Reader Isreal has made an exciting discovery. Foaming hand soap is basically just less viscous regular, cheaper hand soap. By watering down cheaper hand soap, you can save money.
The latest installment of quietly shrinking packages arrives care of Dial’s Full Force Soap Bar. Once 4.5 ounces per bar, Dial now packs a mere 4 ounces of sudsy splendor.
Downsizing is a sneaky way to pass on a price increase because you are getting less for your money but may not catch the change. As is typical for many downsized products, the manufacturer diverts your attention from the net weight statement to something else “new”. In this case, they are calling it a “new grip bar” because ridges have been carved into it.
Soap bars are supposed to shrink in the shower, not on the shelf.