Robbie is very pleased with his new DeLonghi Mica Panel heater. Attached to the cord, though, is a tag the size of a small flag covered with warnings. This festive decoration exists to cover the company in case a customer does something stupid with their heater. That makes sense. Robbie wonders, though: at what point do we accept the limits of human stupidity and stop warning against every thing that could possibly go wrong?
Instead of paying outsiders to give their products fake positive reviews on Amazon product pages like Belkin and other companies, DeLonghi cut out the middleman. Their communications manager, Tara Carpenter, simply went on Amazon and gave a variety of DeLonghi products five-star rave reviews herself.
Marc’s top-of-the-line DeLonghi Combination Coffee/Espresso Machine was felled by a five-cent piece of plastic. Marc called DeLonghi for a replacement part, but was directed to their accessories website.