While cutting the cable cord might seem like a way to stick it to multibillion-dollar companies like Comcast and DirecTV, cord-cutting is also a potential goldmine for retailers eager to sell you the tools you’ll need to snip that traditional pay-TV umbilical. That’s why Walmart is pushing this new generation of products with a “Cut the Cable” promotion.
The still waters of the cable TV industry might run deep, but if companies like Google keep splashing around in them, we might see an alternative to the traditional bundling model — but it ain’t gonna be easy. A new report says Google is entertaining the idea of possibly offering cable channels over broadband Internet connections, something that would likely meet with a major pushback from cable and satellite providers. [More]
A Cnet editor and his wife tried to “cut the cord” and ditch his pricey FiOs cable bundle, and either get their content free or through online downloads. Less than a month later, he’s back on the sauce. What a milksop!