Brance writes in that he signed up with DirecTV who was advertising a rate that was “locked in” for 12 months. 3 months later, he noticed that his bill had gone up $10. When he called DirecTV to complain, the supervisor told him it didn’t matter, they still reserve the right to raise rates when they want. “In the world I grew up in, “locked in” means it will not change,” writes Brance. Well now we live in a world where every promise comes with an asterisk.