Lynn has been using Terminix four times a year for five years, but after Lynn’s recent experience on the phone with them, no longer. At the center of the dispute is a $3 increase in the service. That doesn’t sound like much, but it’s not really about the money. It’s how they treated Lynn when our reader asked about it. And that, my friends, is how you lose a customer who has been with you for half a decade.
By June 22, 2011