customer loyalty programs

(JeepersMedia)

Taco Bell Denies Its Loyalty Program Will Be Called “Taco Baller” Despite Trademark Application

How many soft tacos and burritos have traveled down your gullet without anyone ever recognizing the event? The number might be inestimable for some, but starting soon, Taco Bell customers will be able to mark each food occasion by way of a new customer-loyalty program the company is rolling out sometime this year. [More]