If you watch cable TV — especially basic cable during the daytime — you’ve likely seen your share of heartwarming ads showing off cancer survivors who were saved from the brink by the handsome physicians and nurses at [Fill In The Blank] cancer treatment center. Over the last decade, direct-to-consumer marketing by cancer centers has soared, with much of that spending concentrated in the hands of about two dozen operators. However, some doctors are concerned that these ads aren’t selling patients on the reality, but on the experiences of a few rare cases. [More]
