cross-branding

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

Girl Scouts And Mattel Team Up For Barbie-Branded Activity And Patch

The Girl Scouts: they stand for wholesome, educational, and fun childhood activities. Right? Generally, yes, and even without coating every visible surface with pink sparkles. A new set of Barbie-themed activities and patch for the Daisy and Brownie levels (kindergarten through third grade) has horrified some critics, who think that the toy-maker’s influence is bad for girls’ self-image. [More]