Unlike their lilly-livered counterparts to the south, Sun Chips Canada has decided to hold the line on their jet-engine loud biodegradable bags. Instead of caving to detractors, they’re offering them free earplugs.
18 months ago SunChips launched a new 100% biodegradable bag that, because of a unique molecular structure, sounds like a freakin’ lawnmower when you opened. After a drop in sales and a rise in consumers hating it, FritoLay is discontinuing the bags and retooling. Here is what one sounds like: