cracking down on fake reviews

Alan Rappa

Amazon Sues Five Sites Promising Reviews For Cash

Since filing its first lawsuit to block companies from selling fraudulent positive reviews last April, Amazon has taken a number of steps to cutback on the number of fake review peppering its site: data mining reviewers’ personal relationships, tweaking how reviews appear on product pages, and suing more than 1,100 individual reviewers who sell their kind words. Now the e-commerce giant has sued five additional sites, accusing them of selling sham reviews. [More]