All that junk promotional mail that ends up in your mailbox or e-mail inbox is presumably written by a human being. But many of these items are just variations on themes that have been played so many times that you could teach a machine how to write them. Which is apparently why some investors are putting their money into a startup that aims to automate the copywriting process. [More]
copywriting
![Joe M. O'Connell](../../consumermediallc.files.wordpress.com/2015/01/robotx3.png?w=300&h=225&crop=1)
Startup Claims It Can Automate Copywriting Process, Leaving Copywriters Time To Finish Their Novels
![This Marketing Letter Is Pretty Ballsy](../../consumermediallc.files.wordpress.com/2012/06/agroletter.jpg?w=300&h=225&crop=1)
This Marketing Letter Is Pretty Ballsy
It would almost work on me because I would be curious to find out what kind of people would think this is a good approach. They’ve either got to be total mendicants, or marketing geniuses. “Never darken my door again?” People who say that are people I want to meet! [More]
![Hire A Hipster Housecleaner On Craigslist](../../consumermediallc.files.wordpress.com/2012/06/hipsterhousecleaner.jpg?w=300&h=225&crop=1)
Hire A Hipster Housecleaner On Craigslist
Phil is a hipster and will totally clean your house and make it sweet. ” You can rest easy with the fact that a sweet dude in skinny jeans is totally taking out the garbage and cleaning your toilet,” says his rad Craigslist ad. [More]
![New Subway Gamepieces Exist Outside Of Normal Time](../../consumermediallc.files.wordpress.com/2012/06/500x_082509-003-subway-gamepiece-confuses.jpg?w=300&h=225&crop=1)
New Subway Gamepieces Exist Outside Of Normal Time
Justin sent us this gamepiece he scraped like a wet scab off the side of his moist Subway beverage cup. (I do not like gamepieces affixed to fast food drinks.) We’re in awe at its nearly k?an-like phrasing. How is an instant win not an instant winner? How do you peel the gamepiece that has already been peeled? Feel free to use these in your meditations.
![Sausage Package Illustrates What Happens When You're A Jerk To The Copywriter](../../consumermediallc.files.wordpress.com/2012/06/6-18-2009_12-55-35_pm.jpg?w=300&h=225&crop=1)
Sausage Package Illustrates What Happens When You're A Jerk To The Copywriter
We did try to investigate the truthfulness of the statement on the package, but Wikipedia offered no evidence that Mr. Harriott was at all unpleasant.
![Copywriter Mom Uses Her Advertising Powers To Humiliate Son Via Classifieds](../../consumermediallc.files.wordpress.com/2012/06/con_meanestmomclassified.jpg?w=300&h=203&crop=1)
Copywriter Mom Uses Her Advertising Powers To Humiliate Son Via Classifieds
Here’s a perfect example of the power of the written word in advertising: Jane Hambleton’s splashy classified ad to sell her son’s car worked so well that now everyone knows she caught him with liquor in his car and sold it as punishment.