consumer packaged goods

Mike Seyfang

Amazon Wants Frustration-Free Packaging For Cereal, Cookies

Packaged food companies spend gobs of cash designing boxes and bags to catch supermarket shoppers’ eyes, but what’s the point of that flashy design when you’re shopping online? Amazon is hoping that companies like Mondelez and General Mills will agree to optimize packaging for shipping instead of shelf appeal. [More]

Shoppers Aren't As Loyal To Brands Anymore

Shoppers Aren't As Loyal To Brands Anymore

We’re all sluts, so says the research.