By now we’re well aware that there are data brokering companies out there, collecting personal data from shoppers including what we buy and where we buy it, using simple tools like our zip codes, for example. But it isn’t just that they know all about us, it’s that often companies then stick consumers into little boxes, complete with fun names like “Truckin’ & Stylin’ ” or “Apple Pie Families” So which are you? [More]
