Google says it has updated its algorithm so that making your customers hate you so they complain about you on other sites and boost your SEO no longer works. The move to soak up the “black Google juice” comes after a big NYT profile/investigation of the owner of an online store that was stoking customers to hate him because the inbound links from their complaints on other sites boosted his rankings in Google Search Results.
One site has figured out a way to turn antagonizing customers into a profitable business model.
Bob Garfield, creator of ComcastMustDie.com, has declared victory. Comcast isn’t dead, but he says instead of being “a vast, greedy, blundering, tone-deaf corporate colossus,” it’s merely all of the above with the exception of tone-deaf. ComcastMustDie is one of the many online different outlets for customer rage that Comcast has tapped into to proactively respond to customer complaints. They still have a long way to go, but at least they’re listening. That is all Bob really wanted, it seems, as he’s moving on to a new project, CustomerCircus.net, that will solicit and broadcast consumer complaints against all kinds of companies. And yep, Comcast will still be one of them.