Even though the news was leaked back in early April that (Pepsi would be trying out a mid-calorie cola called Pepsi Next), the company has only just now gotten around to confirming the drink’s existence, along with the fact that it will begin testing Pepsi Next in Iowa and Wisconsin starting next month.
As we reported earlier this year, Dr. Pepper was getting into the manly diet drink wars by testing its 10-calorie Dr. Pepper Ten in a handful of markets. Well it looks like those tests have proved at least somewhat successful, as the Doc’s parent company, Dr. Pepper Snapple Group Inc., has filed trademarks for “Ten” versions of several of its other brands.
Barring the complete outlawing of fizzy drinks, the Coke vs. Pepsi fight will continue to be the main event in pop pugilism. But what about the albino step-siblings of these cola titans — the lemon-lime drinks? These lesser libations — Sprite, Sierra Mist, 7Up — have seen their ad budgets butchered and their sales sink in recent years. But none of them are willing to go down for the count without at least one last left hook.
Some mystery genius put together a comparison of the logo evolution of Pepsi Vs. Coke. Enjoy.
Pepsi is suing Coke over claims that their new sports drink, Powerade Ion4, is “more complete” than their own Gatorade.
Police say that two soft drink workers, one representing Pepsi (David Paulina, 42) and one representing Coca-Cola (Robert Koscho, 48) “tried to run each other over with pallets full of soda bottles” at a Pennsylvania Walmart. The violence escalated outside the store, and the Coke rep ended up with a broken nose.