The next time you go for a can of Diet Coke, you might need to look twice to make sure you aren’t grabbing the full-calorie version instead: Coca-Cola is giving all four of its Coke products a makeover it’s calling “One-Brand” packaging that brings to mind the packaging of original Coca-Cola products. [More]
The whole point of food advertising is to make you crave the product and buy as much of it as you can right then and there. But for this weekend’s Final Four of the NCAA Men’s Basketball tournament, Coca-Cola is showing off a billboard that actually satisfies that craving by dispensing the beverage on the spot. [More]
Even though there is already a zero-calorie diet version of Dr. Pepper, the soda company is thinking about releasing a 10-calorie version and is testing it out at stores in a handful of markets around the country.