Coca-Cola

Sprite Cherry Now Exists Because Of The Coke Freestyle Machine

Here at Consumerist, we’ve been slightly obsessed for most of the last decade with the Coke Freestyle machine, a contraption that lets customers add a startling variety of flavors to their soft drinks. (Pepsi has a competing super-fountain, the Spire.) What we didn’t know is that Coca-Cola has been using the devices to collect data on what beverages we want, and then giving them to us. [More]

The Inside Of A Coke Freestyle Machine Looks Like A Complicated Inkjet Printer

The Inside Of A Coke Freestyle Machine Looks Like A Complicated Inkjet Printer

Here at Consumerist, we enjoy the Coke Freestyle soda machine, because if we’re going to drink one or two soft drinks per month, by gosh at least one of them should be strawberry-peach Sprite. Yet we never wondered what’s inside the machine, other than magic. Until now. [More]