Because everyone knows that the best part of waking up is staying in your soft pants all day and eating cereal while watching Warner Herzog documentaries, the chilled out folks on the West Coast are pairing your morning cup of joe with marijuana to start the day.
When Keurig came out with its new 2.0 machine last year, there was an almost immediate uproar — not only did the system make it impossible to use non-Keurig licensed coffee pods made by other brands, but it did away with its own non-disposable “My K-Cup” reusable coffee filter that cut down on waste and let people brew a pot of whatever kind of coffee they wanted. After admitting that sales of the 2.0 machines were far from great, the company now says it’s sorry it ever took My K-Cup off the market, and will be returning it to shelves.
Poor Keurig. Their K-Cup coffeemakers are immensely popular with consumers, but so are K-Cup-compatible brewing systems and coffee pods made by other manufacturers. That’s okay, though: the brand, part of Green Mountain Coffee, is in the process of developing its next brewer. The Keurig 2.0, you might say. This brewer won’t play nice with any unlicensed coffee pods. [More]