cocoavia

Mars Inc. Lawsuit Claims Consumers Might Confuse Chocolates For Supplements Brand

Mars Inc. Lawsuit Claims Consumers Might Confuse Chocolates For Supplements Brand

My, what a difference a few letters can make: Mars Inc. — maker of candy bars, chewing gum, and dog food — is suing Wisconsin chocolate company CocoVaa, claiming its brand could “confuse and deceive” consumers into thinking it is related to CocoaVia, a line of cocoa extract supplements and snacks produced by Mars. [More]

Mars’ CocoaVia: Life by Chocolate

What’s healthier? Eating a “heart smart” chocolate bar packed with antioxidant flavanols or not eating a chocolate bar at all? Mars, maker of M&Ms and Snickers, is promoting their new ‘healthy’ branding experiment CocoaVia, suggesting that the consumption of two portions of the dark, hippie chocolate will help to reduce bad cholesterol.