Coca-Cola has announced the debut of a Facebook-flavored Vitaminwater called “Connect.” Facebook apparently tastes like “black cherry-lime,” which, by the way, does not sound delicious to us.
The U.S. Coca-Cola market just isn’t what it used to be — bottler Coca-Cola Enterprises’ profit fell 23% due to commodity costs and sluggish U.S. sales. The solution? Raise prices. You can expect battled Coke to cost a little more after labor day.
“Enhanced water” is gaining popularity and is helping companies such as Coca-Cola and Pepsi to turn a tidy profit. Many of these trendy drinks contain an array of ingredients and claim a variety of health benefits. Newsweek and the Center for Science in the Public Interest, an advocacy group that focuses on nutrition, say that the science behind many of these health claims is weak. They have assembled a small list of four “enhanced water” drinks which are probably doing little more than keeping you hydrated.
Reader Stevenson was doing some grocery shopping in the heat of the afternoon, one summer’s day. Feeling parched, he located a Coca-Cola machine which appeared to him as a merciful desert oasis, or maybe it was just a mirage. Eager to quench his thirst, he hastily fed a dollar bill into the machine. He reached into the machine with the expectation of cool tasty relief, but what he retrieved from the bowels of the mechanical hell-beast was a bottle of Coke that was so f’ng hot he could barely maintain his grip. Shocked and confused, he looked around and caught a glimpse of the machine’s digital readout that mockingly read “ICE COLD COCA COLA 115F.” Stevenson’s letter, inside…
Coke has redesigned their can, removing all the awful fake bubbles and that weird yellow ribbon. We’re not a design blog or anything, but we know what we like.
Coke itself was taxed first as a medicine, then as a soft drink, and survived sugar rationing. All the while, the price stayed at a nickel.