After you’ve spent more than $100 billion to acquire your biggest competitor, what’s left? Sure, you can buy up that smaller business here and sell off this subsidiary there, but how does a company regain the adrenaline rush of pulling off a transaction so big people need to stop and count the zeros? [More]
Just as surely as Sept. 11 comes around once a year, we can also be sure that someone is going to exploit the anniversary of the attacks that happened that day with an ill-advised marketing gimmick. An early entrant to the marketing hall of shame this year is a Florida Walmart and its 9/11 “We Will Never Forget” American flag tribute — complete with the World Trade Center towers — made entirely out of Coca-Cola products. [More]
The date when food items that contain ingredients from genetically engineered plants or animals must be labeled to be sold in Vermont is almost here, and lawmakers haven’t managed to strike down the law yet, so food companies will have to print or add the information to items shipped to Vermont. Or they could do what Coca-Cola plans, and not ship the items for a while. [More]
We began calling certain types of fuzzy pricing schemes “Target math” some years ago, since they turned up most often at Target stores. When this happens, unit pricing goes awry, and it costs more per unit to buy a larger quantity of the same thing. For example, when a two-pack of lotion costs almost a dollar more than two individual bottles. [More]
In 2015, San Francisco enacted a new city ordinance requiring warnings on ads for soda and other sugary drinks. With the new rules set to go into effect later this summer, a number of trade groups are suing the city to overturn the law. The plaintiffs had hoped to get an injunction preventing San Francisco from enforcing the warning label requirement, but today a federal court said the city can go ahead with the ordinance for now. [More]
While plenty of people were getting bees in their bonnets over U.S. companies McDonald’s and Coca-Cola taking advantage of UK tax exemptions offered to sponsors of the London Olympic games, both corporations have said they’ll waive their rights to any such exemptions on their earnings.
While there is little doubt that the obesity rate in the U.S. has risen in recent decades, there is a lot of finger-pointing and “not me”-ing when it comes to placing blame. And with NYC Mayor Michael “I’ll just have water” Bloomberg trying to put the smackdown on high-calorie sodas, Coca-Cola is letting it be known it won’t fold without a fight.
Coca-Cola might be super proprietary about its secret soda formula, but when it comes to sharing technology that could help the earth, it’s willing to to spread the wealth with other big American businesses. Coca-Cola, Ford, Heinz, Nike and Procter & Gamble announced today they’ve teamed up to work on how to develop plant-based plastic material.
Several years after abandoning its mid-calorie “C2” version of Coke, Coca-Cola has confirmed reports it will be dipping its toes into the not-quite-sugar-free pool again by testing mid-calorie editions of both Sprite and Fanta.
There’s not a doctor out there (we hope) who would say drinking two gallons of Coca-Cola a day is good for your health, but did it contribute to a New Zealand woman’s death? Coca-Cola would like to note that even too much water can be deadly. So, there’s that.
Consumers put enough of a lean on Kraft Foods that it’s giving up its relationship with the American Legislative Exchange Council, a conservative lobbying group that has backed voter ID and “stand your ground” laws. Coca-Cola also recently split with the group.
Like something straight out of Antiques Roadshow (aka the show that makes you want to rip apart your attic every time someone gets a surprise windfall), the family of a man who passed away a few years ago claims Coca-Cola owes them 1.8 million shares, worth around $130 million, of the company after coming upon a stock certificate the man bought at a garage sale.
The Jewish holiday of Passover is coming up, which means that Coca-Cola and Pepsi put out special versions of their signature beverages that contain regular old sugar and not high fructose corn syrup.
Quit your whining, Coca-Cola aficionados — the company is not changing its recipe for Coke after a consumer group study claimed the caramel color they use causes cancer. While they’re disputing the study, they are also clarifying that they’re just asking caramel suppliers to modify their processes in making the color.
For the first time since 1925, Coca-Cola has moved its secret recipe out of a bank vault, and put it on display in the company’s World of Coca-Cola museum in Atlanta. But “on display” doesn’t exactly mean visible, since the exhibit includes its own vault, which is about all visitors will be able to see.
You have grumbled, railed and complained against stark white soda cans and it seems Coca-Cola is listening, as they’ve announced they’ll return normal red Christmas cans next week.
Discarded plastic bottles account for around 30% of trash at the Grand Canyon, so in an effort to reduce the amount of waste left behind by the oodles of visitors, the park was all set to launch a ban on the sale of bottled water. But then, after the folks at Coca-Cola voiced their concerns, a top national park official decided to pull the plug on the program.