clearrx

Molly

CVS: Nope, We Aren’t Bringing Back The Target Pharmacy Bottles Everyone Loves

When Target reported its last batch of quarterly results, CEO Brian Cornell noted that visits to its in-store pharmacies were down after the conversion of those pharmacies to mini CVS stores. Readers explained to us why they left, and a popular reason was that CVS ditched Target’s easy-to-use red prescription bottles. Some customers held on to hope that CVS would deploy the bottles across its whole chain now that it owns the patent. Now we know the answer: nope. [More]

bartsz

Where Did The Target Prescription Bottles Everyone Loves So Much Come From, Anyway?

We didn’t realize how much affection consumers had for Target’s ClearRX prescription bottling system until the bottles went away after CVS purchased Target’s pharmacies. Maybe customers themselves didn’t realize how attached they were to those bottles until they consigned to memory, but with the CVS takeover of Target’s pharmacy business, they’re now gone. Why are people so attached to a prescription bottle, though? [More]