Look around you — notice anything different? Probably not, but big change could be underfoot, at least in the cinematic realm: Paramount Studios is trying something new, releasing Scouts Guide to the Zombie Apocalypse digitally — only 39 days after its theatrical release.
The traditional studio film won’t come out on video until at least 90 days after it’s hit theaters, even if it stopped playing on most screens after only a few weeks. But a new agreement between Paramount and two major theater chains could cut that release time in half. [More]
Imagine you go to the theater to catch a movie you’ve been waiting to see. You get there early and snag a seat in the middle of the theater; no having to tilt your head back because you’re too close, or having to watch the whole movie at a strange angle because you’re set off to one side. But just as the previews are about to start, some latecomer with an usher in tow tells you to get up and find another seat because he paid a $3 surcharge and you didn’t. [More]
Part of what makes the cost of a movie so unattractive to some consumers is the fact that you can only see the movie once (unless you go hopping from theater to theater, which we most certainly would never, ever advocate as a good way to spend a lazy weekend afternoon). Meanwhile, for about the price of two tickets, you can own an HD digital copy of the movie to watch repeatedly. That’s why one theater chain is selling bundles that combine movie tickets with digital downloads at a later date. [More]