Chrysler’s Final 0% Solution

There are absolutely no new ideas in advertising. In this latest proof, Chrysler rips off Volkswagen ripping off Mitsubishi by playing up the combustible engine’s ethnic heritage, in this case, as in VW’s, German. The campaign introduces Dr. Z as CEO and spokesmensch. To cries of “I can’t see any lederhosen,” Daimler replies, “Farfegcocca.”