Chipotle Will Begin Temporary Loyalty Program, Chiptopia, This Week

Chipotle Will Begin Temporary Loyalty Program, Chiptopia, This Week

Chipotle needs two things: they need customers to start coming in to buy food, and they need those customers to keep coming back. After mailing and texting out free burrito coupons and buy-one-get-one-free offers earlier this year, the company’s newest idea to turn things around is a limited-time loyalty program. [More]

Josh Bassett

Everyone Still Loves Chick-Fil-A; Chipotle, Not So Much

There’s good news out there for most of the big restaurant and fast-food chains: customers who like them, continue to like them, and overall find everything about their experiences to be entirely satisfactory.

[More]

Mike Mozart

Chipotle Shareholders Sue Company, Allege Recklessness And Insider Trading

Did the executives and the board of fast-casual Mexican chain Chipotle enrich themselves by inflating the company’s stock price, overpay themselves with shares of that over-valued stock, and let the chain’s potential food-safety problems slide? That’s what some shareholders claim in a lawsuit, saying that the company also misled its investors about food-safety practices that would eventually contribute to multiple outbreaks. [More]

Josh Bassett

Chipotle Accused CDC Of Scaring Customers With Updates On E. Coli Outbreak

In the wake of outbreaks of E. coli and norovirus, Chipotle has made a relatively public display of its efforts to improve — giving away free food while implementing new safety standards. However, the burrito chain believes that one federal agency’s constant updates about these outbreaks ultimately resulted in customers fretting too much about food safety.  [More]

Mike Mozart

Chipotle To Expand Chorizo, Consider Loyalty Program To Bring In New And ‘Lapsed’ Customers

Last year, Chipotle’s food-safety crisis led the burrito eatery’s business to plummet, with same-store sales plunging as low as 37% in December 2015. In 2016, though, there have been no reported outbreaks, and the company has been mailing and texting out coupons to draw old and new customers. The massive giveaways of food are now over, and the chain is moving on to new promotional methods, including buy one, get one free entrées and potentially a loyalty program. [More]

Mike Mozart

Chipotle Lures Customers Back With Free Burritos That Don’t Make Them Sick

What’s the best way to prove to the American public that your food won’t make them sick? Convince them to try your food again, and don’t make them sick. That’s been Chipotle’s recovery plan, and it’s working pretty well. In addition to serving up raincheck burritos (in exchange for capturing your phone number) the company also sent out coupons offering free entrées, free sides, and free beverages to lure customers back. According to one firm’s research, this plan worked. [More]

Mike Mozart

Chipotle Temporarily Closes Restaurant After Someone Inside Becomes Ill

Following very public bouts with E. coli and norovirus outbreaks at its restaurants in recent months, Chipotle revamped its safety protocols, mandating that stores be temporarily shut down if someone inside becomes sick. That plan was put into motion Tuesday when a Virginia restaurant closed around lunchtime.  [More]

FOX 59

Man Says He’s “Extremely Lucky” After Falling Chipotle Sign Crushes Car With Him Inside

While a story that starts with a heavy object crushing a car is never going to be a total win for those involved, an Indianapolis man says he’s just grateful that he emerged relatively unscathed after a Chipotle sign fell on his car… while he was sitting inside it. [More]

Ken Hawkins

Chipotle Trademarks Name ‘Better Burger,’ Thinking About Fast-Casual Burger Chain

Would you eat a burger from Chipotle? No, not at Chipotle, but a fast-casual burger restsaurant that uses the same food-sourcing and cooking methods, and has a similar vibe and a GMO-free menu? The company, which also runs pizza and pan-Asian noodle restaurants modeled on its main brand, trademarked the phrase “Better Burger,” which sounds like a nice name for a burger place. [More]

Mike Mozart

Chipotle May Change Some Of Its Food-Safety Changes Back

After outbreaks of Salmonella, norovirus, and E. coli that made hundreds of diners sick, burrito eatery Chipotle made some changes to its food-handling practices, which included processing more food in central “canteen” facilities, adding lemon juice to chopped vegetables, and testing all of their ingredients for pathogens. While facing low sales and an expensive food giveaway, Chipotle is considering maybe rolling some of those changes back. [More]

Mike Mozart

Massachusetts Chipotle Shut Down Temporarily After Employee Diagnosed With Norovirus

In an apparent effort to pre-empt a norovirus outbreak like the one that sickened more than 150 people in Boston a few months ago, Chipotle has temporarily closed a restaurant in the nearby town of Billerica after a worker there was diagnosed with the virus. [More]

(Morton Fox)

Analysts Say Chipotle’s Customers Are Suffering From “Menu Fatigue”

If you’ve ever been to Chipotle before, you know exactly what you can expect: burritos/burrito bowls, tacos, fajitas, and salads that can be made from a combination of toppings and fillings. Those ingredients have remained basically unchanged over the years (besides the addition of tofu sofritas in 2014). But while that familiarity might be comforting, Chipotle’s lack of new offerings is causing “menu fatigue” in some customers that could make it harder for the chain to come back after its recent food safety issues. [More]

Lawyer Bombarded With Errant Texts Demanding Free Chipotle Burritos

Lawyer Bombarded With Errant Texts Demanding Free Chipotle Burritos

On one end of the wrong-number spectrum is the lawyer who still gets calls and texts intended for Sir Mix-A-Lot, on the other end is the D.C.-area attorney who received some 300 text messages yesterday from people seeking free burritos from Chipotle. [More]

Chipotle’s Closed Today, But You Can Get A ‘Raincheck’ Free Burrito… Or A Deal From Competitors

Chipotle’s Closed Today, But You Can Get A ‘Raincheck’ Free Burrito… Or A Deal From Competitors

Burrito lovers have had weeks to prepare for the hours-long closure of Chipotle restaurants today, and in that time several competing fast Mexican chains have promoted special offers for the lunchtime crowd. But it looks like Chipotle may also have a deal for its temporarily abandoned customers: a raincheck for a free burrito.  [More]

Federal Government Rolls Up Another Subpoena, Serves It To Chipotle

Federal Government Rolls Up Another Subpoena, Serves It To Chipotle

While the good news for Chipotle is that the Centers for Disease Control and Prevention have closed their investigation into the burrito eatery’s multi-state E. coli oubreak, late last week the company was served with a federal subpoena demanding more information about an earlier outbreak of norovirus in California that sickened 200 people. [More]

(Adam Fagen)

7 Things We Learned About Food Safety Oversight From A Foodborne Illness Expert

Foodborne illness outbreaks have dominated the news in recent months: E. coli and norovirus at Chipotlelisteria in prepackaged Dole salad mixes, and salmonella in cucumbers. These outbreaks have sickened — and in some cases killed — consumers,  and one food safety expert says that inadequate safety oversight is at least partly to blame. [More]

CDC Reportedly Set To Close Book On Chipotle’s 9-State E. Coli Outbreak

CDC Reportedly Set To Close Book On Chipotle’s 9-State E. Coli Outbreak

While federal investigators have yet to pinpoint the cause of an E. coli outbreak that sickened more than 50 Chipotle customers in nine different states, the Centers for Disease Control and Prevention is expected to announced today that the outbreak has come to an end.  [More]

(Sarah)

To Make Up For Outbreaks, Chipotle Wants To Cater Your Super Bowl Party

Since Chipotle’s foodborne illness issues came to light last fall, the company has tried to win back customers by sending its CEO on an apology tour, revamping its food service standards, and now it’s looking to customers’ wallets.  [More]