Breakfast cereals may be a delicious way to start your day, but they aren’t drugs. Unfortunately, that mere fact hasn’t stopped food companies from marketing cereals based on their amazing health effects. In fact, as we’ve reported before, the more health claims on a cereal box, the more likely it is to be really bad for you. Here are a few amusing examples from around the world. [More]
Personal finance blogger Len Penzo doesn’t have a minivan full of highly trained tasters at his disposal like our siblings at Consumer Reports. When he set out to compare generic and name-brand cereals, he found something even better. He rounded up the small children of his neighborhood, and subjected them to a blind cereal taste-test. [More]
Phill tells Consumerist that he saw a pricing error on cereal at his local Safeway, and brought it to the attention of store employees. In the process, he tried to invoke Safeway’s price guarantee. After all, if the cereal was marked 28 cents per pound (instead of 28 cents per ounce, as it should have been) why shouldn’t Phill be able to buy it at that price? Yet the store employees would hear none of it. [More]
Kellogg decided that it isn’t such a good idea to pretend Cocoa Krispies build your immunity.
A new Yale report finds that cereal companies spent $156 million per year marketing to children, and most of that money gets plowed into pushing the sugariest cereals, which they try to pretend are healthy.
We don’t recommend keeping your savings in your pantry, but in case you were wondering, here’s how much money you can fit into an Apple Jacks box. [Slate]
Late last month, a U.S. District Court judge dismissed a complaint filed by a woman who said she’d been buying Cap’n Crunch’s Crunch Berries cereal for four years under the assumption that crunchberries are a real berry. “The plaintiff, Janine Sugawara, alleged that she had only recently learned to her dismay that said ‘berries’ were in fact simply brightly-colored cereal balls.”
-That’s why you’re a junior account manager, Chuck. You don’t think outside the box.
Supposedly, Kellogg’s “brand reputation” is in the gutter after canning Phelps over the pot photo, slipping from #9 to #83 in a list of 5,600 companies. We’d believe it more if this “reputation index” chart from Vanno, a brand index company, didn’t look like someone was given PowerPoint and 3 minutes and told to produce some convincing evidence for a press release.
Dan can do math in his head, which is a great skill these days when you’re checking out the n objects for x price! specials at Target. In this case, Dan notes that the “temporary price cut” is so temporary that it doesn’t even exist: you’ll pay 13 cents more per box if you buy three of them. This is the third Target “special” we’ve seen this month that screws the consumer. Are we seeing a new trend? Is it legal to call it a price cut if it’s not?
Kellogg has confirmed that the much-feared grocery shrink ray has now focused its malevolent beam on Apple Jacks, Cocoa Krispies, Corn Pops, Froot Loops and Honey Smacks. Boxes were shrunk by an average of 2.4 ounces.
The recalled products were distributed nationally under the Malt-O-Meal brand name as well as under private label brands including Acme, America’s Choice, Food Club, Giant, Hannaford, Jewel, Laura Lynn, Pathmark, Shaw’s, ShopRite, Tops and Weis Quality. The cereals have “Best If Used By” dates from April 8, 2008 (coded as “APR0808”) through March 18, 2009 (coded as “MAR1809”).
Sabrina bit into a rodent skull and cut her gums while eating a bowl of cereal. The 100% natural, premium gourmet nutty cranberry maple granola she was trying to enjoy was purchased at a Hannaford in Maine and manufactured by Bakery on Main. Aside from selling the rodent skull, both Hannaford and Bakery on Main are handling the situation well.
Um. Well. At least they are recycling?
A commercial for Kellogg’s All-Bran seems to have gone back to the source and adopted the crazy butt-obsessed attitude of the company’s forefather, because as the actor talks in the foreground about how great his cereal makes him feel, in the background you can see several over-the-top metaphors for… well, let’s just say “pulling an I-beam out of my wall” is going to take on a whole new meaning. And in case it’s not explicit enough, wait for the tag line.