MasterCard has decided to expand into online retailing, so it’s opened a store that’s sort of Amazon lite. Well, Amazon several design iterations ago. Actually the site looks like one of those themed mini-stores eBay keeps promoting these days, but the merchandise is all new and tailored to your shopping patterns. And by “tailored,” I mean that the card issuer is using special customer behavior software to predict the things you’re most likely to buy, which it then shows to you.
Greg wrote to us and said that he’s in the market for a new credit card: “I canceled my Chase card because they raised my interest rate to 29.99% + prime. What credit card companies should I be looking at for a replacement card? What are their perks, their drawbacks?”
I spoke with Samir Kothari, the co-founder and vice president of products at BillShrink.com, to see what he thinks about the CARD Act and how it will change the credit card marketplace.
In just a little over a week, the CARD Act will go into effect, and a new set of rules will apply to credit card issuers. Here’s a great summary of what will change and what won’t, so you’ll know what to expect. For instance, did you know that cards issued to business entities rather than individuals are exempt?
The credit card reform bill will go into effect at the end of February, but that doesn’t mean you should stop paying attention to what your credit card company does with your account. There are lots and lots of loopholes, notes WalletPop. For example, your card issuer can still raise rates on future purchases any time and for any reason. In addition, there’s no limit to the number of fees that can be invented and applied to your account. The only way to make sure you don’t get screwed by a profit-hungry card issuer is to read every single thing that’s mailed to you, and closely review your statement for evidence of any changes that you may have missed.