John had read here on Consumerist dazzling “Above and Beyond” stories about out-of-warranty Canon cameras that the company had fixed for free because of a mechanical defect. He had a camera that was mostly functional, but didn’t work in extreme temperatures. He sent the camera in for warranty repair, and learned that it wasn’t eligible for a free repair, but they could fix it or send him a refurbished newer model for $170. Too bad. John already has a second camera, though: could they send it back to him? No. Could they apply that same “customer loyalty program” discount to a more expensive model so John could stay with Canon, but upgrade? No.