Does Progresso soup come from an agrarian paradise where all of the ingredients are locally harvested and lovingly stirred into small batches of fresh, tasty soup? Not really, no, except for the “tasty” part. Progresso, owned by General Mills, has a series of ads airing that feature this faux-farmer’s market back story, and their national canned soup competitor Campbell’s isn’t buying this back story. Campbell’s took their issue with the spot to the ad industry’s self-regulation mechanism to sort out their differences. [More]
Bisphenol-A, commonly referred to as “BPA,” is a chemical that’s a common component of plastics, existing in everything from the thermal paper receipts are printed on to the linings of metal cans. Four years ago, the Campbell Soup Company, a major seller of things in cans, promised to remove the controversial subtance from its product packaging, and announced that it will phase the substance out by the middle of next year. [More]
We were under the impression that when SpaghettiOs Shrink Rayed their standard-size cans to 14 ounces across all flavors to celebrate the product’s 50th birthday, this was done to harmonize the package size across the whole brand. Plain pasta in tomato-ish sauce, sliced hot dogs, meatballs: across the board, they would all be 14 ounces. That made sense. Then we saw the pizza flavor. [More]
Joining competitors in the packaged food market like General Mills, Nestlé USA, and Kraft and chain restaurants like Subway, Panera, Taco Bell, and Pizza Hut, Campbell Soup Company announced this week that it will stop using artificial colors and flavors in all of its products sold in North America in 2018. [More]
Do you have any 14.5-ounce cans of Swanson chicken broth around the house? You might have a strange but tasty surprise in store once you open up the can. Thanks to a mixup at the factory, 80 cases of cans labeled “Swanson broth” are actually Spaghetti-Os with meatballs. Campbell’s has warned customers not to eat the surprise pasta, which makes us sad. [More]
Millennials, an age group roughly defined as “people who make the Consumerist editors feel old,” are a tough demographic to market to. How to reach them? “Free food” is usually a safe answer. That’s why Campbell’s is holding free soup events in big cities to promote their few products, $3 microwaveable soup pouches filled with the flavors foodies were crazy about in 2008. [More]
Donald Goerke, the Campbell’s executive who created Spaghetti Os, has died. [More]
32′ of noodles is about 10 yards, so a reporter from KING5 in Seattle decided to lay them out, end by end, starting at the 10 yard line of a fooball field, to see if he could score a noodley touchdown. We applaud this effort.
Campbell’s wants you to know it packs 32 feet of noodles inside every can, and it’s paid for a Times Square billboard to teach that fact to you, AdAge reports.
What the hell? Even people who make CANNED SOUP are hurting. [Bloomberg]
You know who is making money despite the total eclipse of your 401k? Campbell Soup Company. That’s right. When you’re broke — you eat soup. But which soup should you eat?
Reader Michael noticed these weird, soup-bashing ads in some Detroit-area newspapers yesterday. It seems that Progresso and Campbell’s have launched some negative campaign ads — smearing each other for using MSG in their soup. Is the world ready for a canned soup war? If it is, should we be depressed about it?
Gone are the days of pushing “premium” food offerings, says the Wall Street Journal— big food manufacturers like Kraft and Campbell are going to be pushing “cheap” foods like tomato soup and cheese singles — foods which are thought of as “easy on the wallet” but are still hugely profitable for the manufacturers.