Last week, Niantic, the company behind the wildly popular Pokémon Go app, unveiled its first sponsored partnership with McDonald’s in Japan, turning the country’s fast food restaurants into PokéStops where players can purchase items for their characters. While there currently aren’t any sponsored stops stateside, one group is trying to get ahead of the Poké-ball, urging the game maker not to deliver personalized ads to kids based on PokéStops and gyms at retail locations. [More]
Child Protection Advocacy Group Rejects Facebook Privacy Lawsuit Settlement, Asks Court To Reconsider
Facebook is notorious at this stage for playing fast and loose with users’ privacy. In 2013, the social sharing behemoth faced and settled a class-action lawsuit regarding its privacy practices. Today, one of the advocacy groups awarded a share of the settlement has reversed their stance, refused the payment, and is asking the court to reconsider the deal. [More]
Visits from the Tooth Fairy are, by their nature, a commercial transaction. Many families buy or make special under-pillow holders that make it easier for the overnight visitor to find the teeth she (or he) is after and leave behind some cash. What the Tooth Fairy lacked was a coordinated marketing campaign with an online game, books, costumes, toys and other merch. Until now. [More]
If you’ve purchased Baby Einstein products, your tot is probably somehow—inexplicably—still not a genius. But you may be eligible for a refund of the purchase price, due to overzealous claims made about the products.