Those who go to Cheesecake Factory usually abandon all hope of keeping their calorie counts down. But in order to appeal to the portion of potential diners who would rather not split their pants, the indulgent restaurant introduced the SkinnyLicious menu, with 15 dishes under 590 calories and 12 appetizers with fewer than 490 calories.
Smaller-sized 100-calorie snack packs are supposed to help with weight loss, but the problem is they don’t work. In an experiment published in the Journal of Consumer Research, subjects were primed to think about their body shape and then given bags of potato chips and placed in front of a TV. The group that was given nine small bags ate much more than those given two large bags, 46.1 grams vs 23.5. What’s going on? It appears that the smaller size tricks people into thinking they’re eating less, so they feel fine about chowing down more. Consumers may merrily consume the innocently small packages of Little Pleasures at an even higher pace,” wrote the study’s authors, “leading to over-consumption.”