cakepay

Mike Mozart

Banks, Retailers, And Phone Makers Each Have Mobile Payment Apps, Maybe Overwhelming Consumers

Is it possible to confuse consumers with too many apps for making in-store payments wtih their mobile phones? Retailers and stores hope not, since they’re all trying to capture part of a market that promises growth and loyal customers to merchants, and simplicity and convenience to consumers. Is that the case, or are all of these products simply different forms of backup for when people forget their wallets? [More]