cadillac house

Gensler

Cadillac Wants To Attract Millennials Somehow, Opens A Coffee Shop

Adults under 80 apparently aren’t all that interested in General Motors’ Cadillac brand, maybe because they simply don’t connect the brand with anything that interests them. “What about coffee?” we picture someone at GM saying at the end of a very long meeting. “The kids today like coffee, right?” That’s a plausible enough origin story behind Cadillac House, a café/retail space/art gallery/I swear this is an actual thing that is going to open in June in Manhattan. [More]